![]() Maintaining that value is important to me, making sure the quality is always there. “I have a soft spot in my heart for what songwriters and musicians do … and the value of the content they create. “I’ve always been a supporter of artists and their creativity,” says Sammis, who started out managing and serving as a business adviser to acts, and whose son is a working musician. To wit: UPM recruits well-known recording artists to create music under individual banners, and among them is Sebastian Robertson, son of Robbie. Sammis insists deals like these combat the anonymity associated with production music. Similarly, FirstCom cut a deal with Capitol Studios for a series of masters, including surf/beach music, blues and other genres associated with the label. To illustrate how they distinguish themselves, the former Killer Tracks represents “Abbey Road Masters,” quality orchestral music created in the fabled home of the Beatles. Last month, it rebranded as Universal Production Music, a wholly owned division of UMPG.įrom the view of the UPM team, production music entities are analogous to labels within a music group, each with a distinct personality and areas of expertise. ![]() In 2017, he moved over to become president of Universal Publishing Production Music, which manages all of Universal’s production music assets, including Killer Tracks. In his previous position as exec VP of operations/CFO for Universal Music Publishing Group, he oversaw the acquisitions of production music mainstay MasterSource in 2006 and the following year, that of BMG Music Publishing, which brought in both Killer Tracks and FirstCom Music. Sammis, a 23-year veteran of Universal Music, has played a significant role in the growth of the sector.
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